Code-switching in internet communication
DOI:
https://doi.org/10.5281/zenodo.18467446
Abstract
The article examines the phenomenon of code-switching in Internet discourse as one of the key strategies of modern digital communication. Theoretical foundations from R. Jakobson to P. Blom, J. Gumperz, Sh. Poplack, and C. Myers-Scotton are discussed, along with their application in online interaction. Based on examples from Instagram, Telegram, and YouTube, it is shown that code-switching is not a deviation from linguistic norms but a means of expressing emotions, irony, and identity, adapting messages to multilingual audiences. The study concludes that a hybrid norm of online communication is emerging within English-, Russian-, and Uzbek-speaking digital spaces.
Keywords:
Code-switching Internet discourse multimodal communication digital linguistics bilingualism social media pragmatics of online communicationReferences
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